A well-written business slogan can serve as a short statement representative of the company in question. Because these slogans often become irrevocably tied to the companies they were written to represent, it is wise to exercise care when composing your business slogan. To ensure your statement sends the desired method, keep some basics principles of slogan composition in mind as you move through the writing process.
Spend Time BrainstormingDon’t be too eager to write the slogan and get on with business as usual. Instead, gather a group of creative workers or business leaders together and brainstorm ideas for this slogan. Ask the gathered group what message you hope to get across with the slogan and ask them to suggest words or phrases that could convey this message effectively. Write these suggestions down and let them guide your slogan writing.
Keep it ShortWhen it comes to slogan writing, the old adage “less is more” applies. Don’t create a slogan that is overly long or filled with complex language. Instead, pick a short and pithy phrase that rolls off the tongue and will be easy for all to remember. While there is no strict word limit for your slogan, keeping it under five words is wise.
Verbalize Your SloganInstead of just writing down potential slogans, say them aloud. As you do, listen for musicality. The most effective slogans are rhythmic and lilting. As you say the slogan at a natural pace, it should simply flow into the air, not contain an assortment of pauses and complex syllable patterns. If your slogan lacks this natural flow, consider revising it or replacing words.
Ponder Your ChoiceInstead of committing to a slogan only to later change your mind, give yourself some time to think about it. After selecting a slogan that you feel is strong, step back from the slogan selection process and give yourself a few days to think it over. At the end of this block of days, review the slogan once more with fresh, rested eyes and decide if it still holds the same appeal it did when you initially wrote it. If it doesn’t, go back to the drawing board. If it does, move forward with slogan implementation.
Sample Slogans1. A foundation built on trust.
2. A friendly guide though the home buying (selling) process
3. A real-estate guide you can trust.
4. Always On Duty
5. Because Real Estate is an Investment -- Not a Gamble...
6. Enthusiasm working for you
7. Experience excellence
8. Finding Homes to Fit Your Lifestyle
9. First in Service is not a slogan. It's my culture!
10. Help when you need it.
11. Your Trusted Realtor
12. Helping You Achieve the American Dream
13. Helping you find the property of your dreams
14. I am look forward to working for you!
15. I love helping people find their first home.
16. I Make Things Happen
17. I Match Homes and Families
18. I Open Doors for You
19. I'm a House-Sold Word
20. Integrity - It matters
21. Integrity in the home buying/selling business
22. Integrity is Everything
23. Integrity on your team
24. Making the home buying process simple.
25. Making the home buying process simple.
26. My goal is to provide exceptional service
27. Nobody does it better
28. One House at a Time
29. Quality living from the team that cares
30. Real estate on your terms
31. Real Estate Taken to New Heights
32. Selling a Higher Standard
33. The only agent you ever need.
34. The only agent you ever need.
35. The Only Realtor You Will Ever Want
36. The shortest distance between paradise and the place you call home
37. Thoughtful Service
38. Where Buyers and Sellers Meet
39. Where dreams come home
40. Where Dreams Take Flight
41. Where your dreams come home
42. XXXX -- The building Block of your Real Estate Goals"
43. xxxxx gets to the Heart of the Matter!
44. XXXXX real estate - your LOYAL agent
45. You Trust Me, when it matters most
46. You'll have a friend in the real-estate business
47. Your Realtor for Life
48. Your bet is secure with xxxxx!
49. Your first home expert.
50. Your home buying expert.
51. Your Loyal Realtor
52. Your Neighborhood Realtor
